The Province of Sefrou offers a largely untapped tourism potential, driven by its rich natural landscapes, cultural heritage, and strategic proximity to major hubs such as Fez. In this context, the development of an 80-room 4-star Hotel Club represents a strategic lever to structure and enhance the local tourism offering. The project aims to position Sefrou as a standalone destination, capable of attracting both domestic and international travelers seeking authentic experiences, while benefiting from comfort and service standards aligned with international benchmarks.

The concept is based on an integrated approach combining accommodation, leisure, and entertainment. The property will feature differentiated facilities including swimming pools, an Aqua Park, multi-purpose sports fields, and a conference hall, allowing it to target leisure, family, and MICE segments simultaneously. This diversified offering is designed to optimize occupancy rates year-round by reducing seasonality. In addition, the integration of entertainment spaces and experiential activities will enhance the site’s attractiveness and increase the average length of stay.

Beyond its tourism dimension, the project is expected to generate significant economic impact for the region, particularly in terms of direct and indirect job creation, stimulation of local value chains, and promotion of territorial assets. It also contributes to upgrading the destination by introducing a structured and competitive hospitality product capable of attracting additional operators and investors. Ultimately, this Hotel Club is intended to act as a catalyst for sustainable tourism development in the Province of Sefrou, strengthening its visibility and positioning within the national tourism landscape.